Last week I attended the Retail Summit, produced by Akolade at the Melbourne Exhibition Centre. I saw world-renowned speakers talking about the digitisation: in-store and online. We also heard all things about the Asian market; from starting a business in Asia to capture the trust of Asian consumers. Unfortunately, I didn’t attend the second day […]
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For the last four months, I have been working with an amazing team on the app of an iconic Australian retailer, Target. I have been learning many things since we started, so I decided to write about these learnings. The learnings I am about to share are all about the tool and technique I use […]
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In this blog post, I am going to explain the typical process that medium and large size companies use to get a recruiter onboard, and prepare you for the journey. Using a recruiter increases your chances to source a set number of participants for a specific date. A recruiter can also allow you to tap […]
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Like in many professions, there is relevance to get out of the building and talk about what we do as product designers. Steve Baty and his team did a fantastic job in delivering an outstanding event, I also had the privilege to catch up with all my friends and ex-colleagues from all around Melbourne; I […]
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Do you remember the last time you have been enlightened about a work-related thing? It was a nice feeling, isn’t it? That delightful sensation of newly acquired knowledge, the confirmation of deep belief, the sense of accomplishment. This is exactly what happen to me a couple of weeks ago. I have to admit, I don’t get […]
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For the past year and a half, I have been doing a lot of teaching at General Assembly Melbourne and Tractor. The reason behind this is because when I started in the design industry, I had no other support than the UX community and my books. Obviously that wasn’t good enough! So I decided to […]
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