Leadership playbook

Design leadership in the squad

  • Create customer experience maps showing how customers and users interact with the product, and bring focus to conversations.
  • Identify and reference hero metrics for the team to link KPIs and agreed outcomes to a feature.
  • Create a research artefact that developers, product managers, and leaders can gain actionable insights from.

Journey Map of the stream at StarRez.

Mentoring other designers

  • As a Senior Designer, I often provide mentorship to other designers when they request it or when my leader wants to upskill the team.
  • I create mentorship plans in partnership with mentees to define the goals of the mentorship and identify the style they resonate with most.

Helping a designer acquiring a new skill at Target.

Design and Research Ops

  • I don’t shy away from writing SOPs in partnership with the design team and design leadership to improve Design and Research Operations.
  • I have created dozens of research templates, research trackers, moderation guides, and more, which have made research operations much faster and easier to run.
  • .

Example of a Research Ops page I created from scratch.