Providing leadership as a Senior Designer

Design leadership in the squad

  • Identify and prioritise features, and participate in roadmap planning.
  • Create customer experience maps.
  • Identify hero metrics and outcomes.
  • Create a research artefact that developers, product managers, and leaders can gain actionable insights from.

A journey map I made while at StarRez.

Design and Research Ops

  • I don’t shy away from writing SOPs in partnership with the design team and design leadership to improve Design and Research Operations.
  • I have created dozens of research templates, research trackers, moderation guides, and more, which have made research operations much faster and easier to run.

Example of a Research Ops page I created from scratch.

Create strategic alignment with engineering and product

  • I use the Opportunity Solution Tree to map out what we could build and how it links to the outcome.
  • I often run user story map workshop to slice up releases and agree on the outcome.
  • To help decide what to build next I learn about; the business context, the sales data, the support tickets and escalation, and analytics trend.

Example of an opportunity solution tree I made with the Product Manager.

Mentoring other designers

  • As a Senior Designer, I often provide mentorship to other designers when they request it or when my leader wants to upskill the team.
  • I create mentorship plans in partnership with mentees to define the goals of the mentorship and identify the style they resonate with most.

Helping a designer acquiring a new skill at Target.