My work


What type of designer are you?

I will always start by listening to your objectives, then I will list all assumptions surrounding the challenge, and sometimes question existing beliefs within the team. Once I have framed the design challenge, I will deploy a continuous user research program for us to learn. I will use these learnings to improve or create entirely new experiences.

To design, I begin with pen and paper and then progressively refine the experience with softwares like Axure, Sketch or InVision Studio. While iterating on the design, I will frequently request feedback from customers. I will also seek additional views from the team and other designers using Zeplin or through a design critique session.

Mentoring and coaching is also something I love doing, I have found myself in different leadership roles, and it is a part of my work that I continuously grow.

My top 5 Clifton Strengths are; individualisation, relator, achiever, learner and input.

My DISC profile indicates that my behavioural style is "Id"; I am an optimist and very social person.

My toolbox.


What is it like to work with you?

Your team will have as much transparency as possible to see my work; they will also have the ability to change the course of the work by being invited to provide continuous feedback. I will make sure I create a sense of ownership and collaboration for the entire team.

I am big advocate for dual-track agile, you will find me coaching teams to adopt the framework, or train UX designers to use it.

To make work more engaging and fun, I organise workshops where everyone is involved. These workshops could be a design studio, a user story mapping session, or training for the team. Throughout the years, I have also learnt to work with remote teams based in different parts of Australia, India and North America.

A workshop I designed and led.


What is your ideal workplace?

I will thrive in an environment that provides freedom from controls and minutiae, freedom to experiment, freedom to travel around the organisation.

You will get the best of my skills by giving me challenging assignments, and the opportunity to grow the UX team. I also love environments where contributors seek the best quality and can safely challenge each others.

A company with strong leadership that can rally everyone around a cause, will excite me. A strong product management team and tech team is something I also value deeply. I want to be in a team of missionaries, not mercenaries.

I perform best in a place that supports learnings, value differences, and is comfortable with modern ways of working.

My desk in a previous workplace.