Reflection on work

What do you write about?

Every two months you will find a new article about the learnings and challenges I encounter when making digital products. I also share my thoughts on the dynamic of work, the industry and crafting user experience in the digital space. If you are a UX designer or work with a UX designer, this blog is relevant to you.

Retail Summit 2019

Last week I attended the Retail Summit, produced by Akolade at the Melbourne Exhibition Centre. I saw world-renowned speakers talking about the digitisation: in-store and online. We also heard all things about the Asian market; from starting a business in Asia to capture the trust of Asian consumers. Unfortunately, I didn’t attend the second day […]

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My 15 learnings since working on a mobile app

For the last four months, I have been working with an amazing team on the app of an iconic Australian retailer, Target. I have been learning many things since we started, so I decided to write about these learnings. The learnings I am about to share are all about the tool and technique I use […]

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How to get a recruiter onboard for your user research needs

In this blog post, I am going to explain the typical process that medium and large size companies use to get a recruiter onboard, and prepare you for the journey. Using a recruiter increases your chances to source a set number of participants for a specific date. A recruiter can also allow you to tap […]

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Was changing country 10 years ago a worthwhile move?

Next year will mark my 10th anniversary as a migrant, and I am asking myself “was it worth it?” Leaving friends and family is challenging, it is a huge sacrifice that I never really considered when I started travelling. I remember my first year in a commercial environment in one of the biggest city in […]

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UX Australia 2018

Like in many professions, there is relevance to get out of the building and talk about what we do as product designers. Steve Baty and his team did a fantastic job in delivering an outstanding event, I also had the privilege to catch up with all my friends and ex-colleagues from all around Melbourne; I […]

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Highlight from the bookshelf

I continuously feed my mind with amazing books, and I love sharing those for everyone to enjoy. Here is the top 5 of the books I have read during this first half of the year. Principles Ray Dalio was the CEO of Bridgewater, one of the most significant hedge funds in the world; Ray is […]

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How to create a limited release for a digital product

What is a limited release? A limited release consists of having a small sample of customers using a whole product, not just one feature, over an extended period and outside of a lab environment. It is one of the most expensive ways of testing a product because it has little to no defects and nearly […]

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Delayed gratification

This weekend I looked at myself with a sense pride for the first time in a long time. I felt like someone coming back from the frontline after one long year in the cold tranches. It was hard but I came back alive and with new allies. This is a reflexion on what happened. Last […]

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Product design: a mini guide to get the design started

This blog post details a 6 step-by-step guide that can enable a discovery team to set the ground before designing and developing a feature. TL;DR Organise a meeting (maximum 2 hours) with the discovery team, focus on one feature at the time: Define the idea behind the feature (10 minutes) List your assumptions (10 minutes) […]

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Highlight from the bookshelf

Once again, I have been thrilled to enlarge my horizons and discover new perspectives through books. I wanted to share my 5 favourite books of 2017. Speaking of India For the first time in my career, I am working with a fantastic development team based in India. Before that, I knew very little about India; […]

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The day I met Jeff Patton

Do you remember the last time you have been enlightened about a work-related thing? It was a nice feeling, isn’t it? That delightful sensation of newly acquired knowledge, the confirmation of deep belief, the sense of accomplishment. This is exactly what happen to me a couple of weeks ago. I have to admit, I don’t get […]

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Trying to prove yourself? You are doing it wrong

Everyone in the industry knows that being a young user experience team of one can be a tough challenge; it doesn’t have to be that way. Adopting behaviors that make you a better team player and hopefully a better designer, is the key to a healthier work life. When I was a young designer, I […]

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My learnings about being a lead for the past 6 months

The past 6 months I have been practicing being a design leader, this has been incredibly challenging and rewarding. Here is what I have discovered so far; Letting the persons you lead express their working style as a first step, this will create a sense of confidence. As a leader, showing how to improve their […]

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My tips and tricks for better client management

In this post, I am going to provide all the content I give to my students about client management. For the last couple of years, I have been educating students to be a user experience designer. However, one big thing was missing from my course, explaining to students how to communicate with their clients. To better illustrate my […]

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Consulting skills or the art of stakeholders management

When I started my career as a UX Designer, I quickly realised that my verbal and written communication skills were actually more important than ever. I also discovered that changing users behaviour often starts by changing business behaviour, when new to the user-centred design process. I have discovered the importance of managing key stakeholders effectively, here are my 10 key takeaways: […]

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6 rules to be a successful teacher

  For the past year and a half, I have been doing a lot of teaching at General Assembly Melbourne and Tractor. The reason behind this is because when I started in the design industry, I had no other support than the UX community and my books. Obviously that wasn’t good enough! So I decided to […]

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